Product managers like Kerstin Exner are encouraged to run A/B tests whenever possible, as long as a strong business case can be made for each experiment.One property The Guardian optimizes frequently is its dating site, Soulmates.The first girl, he said, was “a little too tall,” and the second girl was “a little too short.” Then he met my mom. Let’s look at how I do things, maybe with a slightly less important decision, like the time I had to pick where to eat dinner in Seattle when I was on tour last year.He quickly deduced that she was the appropriate height (finally! First I texted four friends who travel and eat out a lot and whose judgment I trust. Finally I made my selection: Il Corvo, an Italian place that sounded amazing. (It only served lunch.) At that point I had run out of time because I had a show to do, so I ended up making a peanut-butter-and-banana sandwich on the bus.More Chinese advertisers provided information on their physical appearances, health conditions, financial status, education, and morality, whereas more American advertisers wrote about their personality and hobbies.A similar pattern was found in their statements about mate preferences: statement about physical characteristics, financial status and morality more frequently appeared in Chinese personal ads, and statements about personality and hobbies more frequently occurred in American personal ads. Particularly, Chinese women were more likely to write about their own personalities, moralities, and physical characteristics than Chinese men.I checked the website Eater for its Heat Map, which includes new, tasty restaurants in the city. The stunning fact remained: it was quicker for my dad to find a wife than it is for me to decide where to eat dinner.This kind of rigor goes into a lot of my decisionmaking.
The Guardian uses A/B testing across many of its webpages and properties.
They drive a majority of their traffic directly from ads placed on The Guardian’s news pages.
But while Kerstin found these ads performed well in terms of overall click-throughs, she noticed that the majority of these visitors were not converting into subscribers.
mate selection, online dating, self-presentation, cross-cultural analysis Personal advertisements are inseparable components of many print media (Vičková, 1996).
The aim of personal ads is not only to provide information about advertisers’ personal features and their mate preferences but also to mediate personal contact.